With private equity backing and two complementary businesses as a foundation for growth, a new brand was needed that reflected a bold vision for technology in the workspace by it’s founding members.

A highly distinctive name; Aura, together with a brand identity, tone of voice and values were created.

The Solution

Through a series of individual interviews, intensive group discussions and improvisation workshops with the operational board, a name, brand positioning and a visual identity was created and applied across all marketing collateral. This work was conducted while I was at Ziggurat Brands.

More work…